Trademark or Service Mark

Includes:

• Knockout Search – we search databases including the Trademark Electronic Search System (TESS) for your proposed mark and variations that may get in the way of your application. This is the first step to avoid infringing on the rights of others or wasting time pursuing a registration that would be refused, opposed, or denied.
• Strength and Strategy Session – the strength of trademarks depends on how distinctive they are along the spectrum from generic to (weakest) descriptive → suggestive → arbitrary → fanciful (strongest).
• Application Preparation and Specimen Selection – based on the description of goods and services, we’ll help you select a specimen that shows use in commerce for a 1a basis, or let you know about extensions and requirements for a 1b intent-to-use application to be registered.
• Usage Guidelines and Best Practices – when and how to use the symbols including “TM” for goods (™) or “SM” for services (℠) without a registration, and the ® symbol with a registered mark, plus ways to maintain protection by using the mark consistently as an adjective instead of a noun to avoid genericide.